What could be more positive and unconditional than the love your pet shows you? An animal (just like a person) is operating by and from birth with its original positive nature, knowing that all is good in every way. For an animal “no” actually means a big “yes”. They do not understand the negative side of things until a person connects the word to an abusive action, temper, or physical anger that is targeted toward the animal when an animal shows an unwanted behavior.